{"id":60,"date":"2022-07-21T16:11:58","date_gmt":"2022-07-21T16:11:58","guid":{"rendered":"https:\/\/carolinemichaelsen.com\/?page_id=60"},"modified":"2023-06-15T18:50:22","modified_gmt":"2023-06-15T18:50:22","slug":"coza","status":"publish","type":"page","link":"https:\/\/carolinemichaelsen.com\/index.php\/coza\/","title":{"rendered":"coza"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"60\" class=\"elementor elementor-60\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28e3b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28e3b8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03e31de\" data-id=\"03e31de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0184c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0184c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f02a8a\" data-id=\"3f02a8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61099a3 elementor-widget elementor-widget-text-editor\" data-id=\"61099a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.7 - 03-07-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Novas. Ideias. Sempre.<\/strong><\/p><p>A partir desses tr\u00eas pilares, a Coza recebeu um rebranding completo em 2017. Participei do desenvolvimento do brandbook e tamb\u00e9m da execu\u00e7\u00e3o de mudan\u00e7as em todos os pontos de conto \u2013 do PDV ao CM.<\/p><p>Durante um ano, colaborei com projetos de naming, com o planejamento editorial e fiquei \u00e0 frente dos conte\u00fados e do community management da marca.<\/p><p>Dire\u00e7\u00e3o criativa da Transa Inc.\u00a0<\/p><figure class=\"wp-block-embed is-type-rich is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\" data-carousel-extra=\"{&quot;blog_id&quot;:112855682,&quot;permalink&quot;:&quot;https:\\\/\\\/carolinemichaelsen.wordpress.com\\\/portfolio\\\/coza\\\/&quot;}\">\u00a0<\/div><\/figure>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-747c58b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"747c58b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4a8109e\" data-id=\"4a8109e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc08a24 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"dc08a24\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/aRIu-_2V23s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.7 - 03-07-2022 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;-webkit-transform:translateZ(0);transform:translateZ(0)}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;left:0;width:100%;height:100%;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}<\/style>\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6695ef6\" data-id=\"6695ef6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8541f0 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"e8541f0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Odo_Xnj8-Ec&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ae72c5c\" data-id=\"ae72c5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a264675 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"a264675\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/rrGosGtLto8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6bf4c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6bf4c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-515b442\" data-id=\"515b442\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1128d09 elementor-widget elementor-widget-heading\" data-id=\"1128d09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.7 - 03-07-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">conte\u00fado<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3076ed8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3076ed8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee94c8c\" data-id=\"ee94c8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6c2be2 elementor-widget elementor-widget-text-editor\" data-id=\"f6c2be2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" style=\"color: #1e1e1e; font-family: var(--font-base,'Crimson Text','Baskerville Old Face',Garamond,'Times New Roman',serif); background-color: transparent; font-size: 19px; font-weight: var( --e-global-typography-text-font-weight ); box-sizing: inherit; height: 277.104px; vertical-align: middle; cursor: pointer; width: 237.333px;\" src=\"https:\/\/carolinemichaelsen.files.wordpress.com\/2019\/07\/0carolinemichaelsen_coza-potesjogo.jpg\" alt=\"\" data-attachment-id=\"351\" data-permalink=\"https:\/\/carolinemichaelsen.wordpress.com\/0carolinemichaelsen_coza-potesjogo\/\" data-orig-file=\"https:\/\/carolinemichaelsen.files.wordpress.com\/2019\/07\/0carolinemichaelsen_coza-potesjogo.jpg\" data-orig-size=\"1080,1222\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"0carolinemichaelsen_coza-potesjogo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/carolinemichaelsen.files.wordpress.com\/2019\/07\/0carolinemichaelsen_coza-potesjogo.jpg?w=265\" data-large-file=\"https:\/\/carolinemichaelsen.files.wordpress.com\/2019\/07\/0carolinemichaelsen_coza-potesjogo.jpg?w=750\" data-id=\"351\" data-link=\"https:\/\/carolinemichaelsen.com\/0carolinemichaelsen_coza-potesjogo\/\" \/><img decoding=\"async\" style=\"color: #1e1e1e; font-family: var(--font-base,'Crimson Text','Baskerville Old Face',Garamond,'Times New Roman',serif); background-color: transparent; font-size: 19px; font-weight: var( --e-global-typography-text-font-weight ); box-sizing: inherit; height: 277.104px; vertical-align: middle; cursor: pointer; width: 237.333px;\" src=\"https:\/\/carolinemichaelsen.files.wordpress.com\/2019\/07\/1carolinemichaelsen_coza-canoamare.jpg\" alt=\"\" data-attachment-id=\"352\" data-permalink=\"https:\/\/carolinemichaelsen.wordpress.com\/1carolinemichaelsen_coza-canoamare\/\" data-orig-file=\"https:\/\/carolinemichaelsen.files.wordpress.com\/2019\/07\/1carolinemichaelsen_coza-canoamare.jpg\" data-orig-size=\"1080,1218\" 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\/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Novas. Ideias. Sempre. A partir desses tr\u00eas pilares, a Coza recebeu um rebranding completo em 2017. Participei do desenvolvimento do brandbook e tamb\u00e9m da execu\u00e7\u00e3o de mudan\u00e7as em todos os pontos de conto \u2013 do PDV ao CM. Durante um ano, colaborei com projetos de naming, com o planejamento editorial e fiquei \u00e0 frente dos &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/carolinemichaelsen.com\/index.php\/coza\/\"> <span class=\"screen-reader-text\">coza<\/span> Leia mais &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/carolinemichaelsen.com\/index.php\/wp-json\/wp\/v2\/pages\/60"}],"collection":[{"href":"https:\/\/carolinemichaelsen.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/carolinemichaelsen.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/carolinemichaelsen.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/carolinemichaelsen.com\/index.php\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":3,"href":"https:\/\/carolinemichaelsen.com\/index.php\/wp-json\/wp\/v2\/pages\/60\/revisions"}],"predecessor-version":[{"id":63,"href":"https:\/\/carolinemichaelsen.com\/index.php\/wp-json\/wp\/v2\/pages\/60\/revisions\/63"}],"wp:attachment":[{"href":"https:\/\/carolinemichaelsen.com\/index.php\/wp-json\/wp\/v2\/media?parent=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}